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Cases in Electronic Commerce

Sidney Laurence HuffScott L. SchnebergerMichael Wade

出版	McGraw-Hill, 2002
主題	Business & Economics / Marketing / MultilevelBusiness & Economics / E-Commerce / GeneralComputers / Online Services
ISBN	00724573179780072457315
URL	http://books.google.com.hk/books?id=VMG2AAAAIAAJ&hl=&source=gbs_api

註釋

A collection of 25 case studies written by professors at the Richard Ivey School of Business. Each case stud y is centred on a real-world company and provides detail on the implications associated with e-commerce initiatives. The managerial-oriented approach should allow students to understand and appreciate the straegic, tactical and operational challenges faced when launcing an e-commerce-based business.