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Secrets of a Master Moderator
Naomi R. Henderson
其他書名
Edition III
出版VISAR Corporation, 2015-06
主題Reference / General
ISBN09836739269780983673927
URLhttp://books.google.com.hk/books?id=WxT_sgEACAAJ&hl=&source=gbs_api
註釋This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.