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Consumer purchasing habits, acceptance, and preferences for directmarketed small farms' horticultural commodities in Maine

Neil C. Buitenhuys

出版	University of Maine at Orono, Maine Agricultural Experiment Station, 1983
URL	http://books.google.com.hk/books?id=Xke6tgAACAAJ&hl=&source=gbs_api

註釋

Extract: The major objective was to determine Maine consumer purchasing habits, levels of acceptance, and preferences for direct marketed small farm horticultural commodities. Consumers suggested several ways direct market farmers could increase their patronage. Better location was most frequently suggested, with lower prices, increased volume and variety, and increased advertising, all being important changes. The impact of income on selected variables was examined. Significant relationships were revealed with income and the amount spent at roadside stands per visit, and how consumers compared direct market price with grocery store price.