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Level Up to Strategic Data Sharing
Barbara Haley Wixom
Ina M. Sebastian
Robert W. Gregory
Gabriele Piccoli
出版
MIT Sloan Management Review
, 2023
URL
http://books.google.com.hk/books?id=XpTQzwEACAAJ&hl=&source=gbs_api
註釋
From their research on digital initiatives at 30 organizations, the authors have identified four key practice areas that businesses should focus on to advance their strategic data-sharing capabilities. Using specific examples from Schneider Electric, Elevance Health, and other companies they studied, they describe how strategic data-sharing practices can help businesses better cocreate with customers, engage in novel partnerships, and pursue opportunities in digital ecosystems.