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Global Business
Mark Casson
其他書名
Past, Present and Future
出版Edward Elgar Publishing, 2023-09-06
主題Business & Economics / International / GeneralBusiness & Economics / Corporate & Business HistoryBusiness & Economics / General
ISBN10353080459781035308040
URLhttp://books.google.com.hk/books?id=XwXXEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.