登入
選單
返回
Google圖書搜尋
The Medium is the Massage
Marshall McLuhan
Quentin Fiore
其他書名
An Inventory of Effects
出版
Gingko Press
, 2001
主題
Art / Individual Artists / General
Design / Graphic Arts / General
Language Arts & Disciplines / Library & Information Science / General
Social Science / Media Studies
Technology & Engineering / Social Aspects
ISBN
1584230703
9781584230700
URL
http://books.google.com.hk/books?id=YcpoAAAAIAAJ&hl=&source=gbs_api
註釋
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.