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Science and the Media
Donald Kennedy
Geneva Overholser
出版
American Academy of Arts and Sciences
, 2010
ISBN
0877240876
9780877240877
URL
http://books.google.com.hk/books?id=_J5jAQAACAAJ&hl=&source=gbs_api
註釋
How science and technology are covered by the media is a central factor in scientific illiteracy. Journalists value timeliness, speed, simplicity, and clarity. Yet stories about science and technology may be long-building, complex, and without dramatic, time-pegged events. The need to grab and hold attention, to write tight stories or produce short segments, can come at the cost of context and nuance. One observer, noting journalism's preference for attention-grabbing, conflict-driven events, has joked that reporters two thousand years ago would have covered the heck out of the crucifixion - and missed Christianity. As the world grows more complex, there is an increasing need for citizens to understand the scientific and technological dimensions of daily news events. Journalists play a critical role in helping readers, listeners, and viewers appreciate the science underlying major policy choices. And scientists, in turn, must effectively communicate to the public, especially through the media. We hope that the essays gathered in this volume will generate a broader understanding of the intertwined roles of the media and the scientific and technical community in helping to ensure a well-informed public.