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Electronic Commerce

其他書名	Strategies and Models for Business-to-Business Trading
出版	Wiley, 1999
主題	Business & Economics / EntrepreneurshipBusiness & Economics / Marketing / IndustrialBusiness & Economics / Strategic PlanningComputers / General
ISBN	04717202919780471720294
URL	http://books.google.com.hk/books?id=a0PCngEACAAJ&hl=&source=gbs_api

註釋This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.