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Principles and Practice of Sport Management
Lisa Pike MasteralexisCarol A. BarrMary A. Hums
出版Jones & Bartlett Learning, 2009
主題Sports & Recreation / GeneralSports & Recreation / Business Aspects
ISBN07637495839780763749583
URLhttp://books.google.com.hk/books?id=bTgdLlUZRhcC&hl=&source=gbs_api
EBookSAMPLE
註釋Contributors Preface Acknowledgements PART 1 FOUNDATIONS OF SPORT MANAGEMENT Chapter 1 History of Sport Management Todd W. Crosset and Mary A. Hums Key Words Introduction The Club System: Sports and Community Leagues Professional Tournament Sports: Mixing Business and Charity The Birth of Sport Management as an Academic Field Summary References Chapter 2 Management Principles Applied to Sport Management Carol A. Barr and Mary A. Hums Key Words Introduction Definition and History of Management Principles Functional Areas Key Skills Current Issues Summary References Chapter 3 Marketing Principles Applied to Sport Management James M. Gladden and William A. Sutton Key Words Introduction: What is Sport Marketing? Historical Development of Sport Marketing Key Sport Marketing Concepts Key Skills Current Issues Summary References Chapter 4 Financial & Economic Principles Applied to Sport Management Neil Longley Key Words Introduction Key Concepts Key Skills Current Issues Summary References Chapter 5 Legal Principles Applied to Sport Management Glenn M. Wong and Lisa P. Masteralexis Key Words Introduction History Key Concepts Key Skills Current Issues Summary References Chapter 6 Ethical Principles Applied to Sport Management Todd W. Crosset and Mary A. Hums Key Words Introduction Ethical Considerations Key Skills Summary References PART 2 AMATEUR SPORT INDUSTRY Chapter 7 High School and Youth Sports Dan Covell Key Words Introduction History Governance Career Opportunities Application of Key Principles Summary Case Study: The Court of Kin James II Resources References Chapter 8 Collegiate Sport Carol A. Barr Key Words Introduction History Organizational Structure and Governance Career Opportunities Current Issues Summary Case Study: The Role of an Athletic Director Resources References Chapter 9 International Sport Sheranne Fairley, Mireia Lizandra, and James M. Gladden Key Words Introduction History The Globalization of Sport Organization of the Olympic Movement Career Opportunities Current Issues Summary Case Study: Growing Australian Rules Football in the United States Resources References Part 3 PROFESSIONAL SPORT INDUSTRY Chapter 10 Professional Sport Lisa P. Masteralexis Key Words Introduction History Key Concepts Career Opportunities Current Issues Summary Case Study: Should the PGA Tour Adopt a Drug Testing Plan? Resources References Chapter 11 Sports Agency Lisa P. Masteralexis Key Words Introduction History Sports Agency Firms Career Opportunities Current Issues Summary Case Study: King Sport Management Resources References PART 4 SPORT INDUSTRY SUPPORT SEGMENTS Chapter 12 Facility Management Nancy Beauchamp, Robert Newman, Michael J. Graney, and Kevin Barrett Key Words Introduction History Types of Public Assembly Facilities Facility Financing Why Cities Subsidize Sport Facilities Facility Management Career Opportunities Current Issues Summary Case Study: Facility Renegotiations in Order to Keep a Tenant Resources References Chapter 13 Event Management James M. Gladden, Mark A. McDonald, and Carol A. Barr Key Words Introduction History Sport Management/Marketing Agency Functions Types of Sport Management/Marketing Agencies Critical Event Management Functions Career Opportunities Current Issues Summary Case Study: Planning for a New Event Resources References Chapter 14 Sport Sales Stephen M. McKelvey Key Words Introduction History Sales in the Sport Setting Sales Strategies and Methods Key Skills: What Makes a Good Salesperson? Sales Inventory Summary Case Study: Atlanta Falcons Embrace New Sales Approach References Chapter 15 Sport Sponsorship Stephen M. McKelvey Key Words Introduction A Brief History of Sport Sponsorship Sales Promotion in Sport Sponsorship Sponsorship Packages Sport Sponsorship Platforms Evaluating Sport Sponsorships Sponsorship Agencies Current Issues Summary Case Study: The Marketing of the Heisman Trophy Resources References Chapter 16 Sport Communications Andrew McGowan and Gregory Bouris Key Words Introduction History Key Topics Career Opportunities Current Issues Summary Case Study Resources References Chapter 17 Sport Broadcasting Betsy Goff and Tim Ashwell Key Words Introduction History The Business of Broadcasting Career Opportunities Current Issues Where Do We Go from Here? Summary Case Study: The Impact of New Media on Television Negotiations Resources References Chapter 18 The Sporting Goods and Licensed Products Industries Dan Covell and Mary A. Hums Key Words Introduction History Industry Structure Career Opportunities Application of Key Principles Summary Case Study: To Retro or Not to Retro? Resources References PART 5 LIFESTYLE SPORTS Chapter 19 The Health and Fitness Industry Mark A. McDonald and William Howland Key Words Introduction History Business Principles Legal and Ethical Issues Career Opportunities Current Issues Summary Case Study: Facing the Future with HealthFit Resources References Chapter 20 Recreational Sport Laurie Gullion Key Words Introduction History: The Modern Recreational Movement Trends in Participation Segments of the Recreation Industry Career Opportunities Current Issues Summary Case Study: Blazing New Trails Resources References PART 6 CAREER PREPARATION Chapter 21 Strategies for Career Success Mary A Hums and Virginia R. Goldsbury Key Words Introduction Finding a Job Informational Interviewing Marketing Yourself Summary References Glossary Index About the Authors.