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Best Practices and Effective Strategies in Visual Merchandising
出版Bloomsbury Academic, 2011-06-22
主題Design / Fashion & Accessories
ISBN16090115389781609011536
URLhttp://books.google.com.hk/books?id=bvLgYgEACAAJ&hl=&source=gbs_api
註釋Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.