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Low Risk, High Reward
Bob Reiss
其他書名
Starting and Growing Your Own Business with Minimal Risk
出版
Simon and Schuster
, 2001-02-21
主題
Business & Economics / Budgeting
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / General
ISBN
0743203364
9780743203364
URL
http://books.google.com.hk/books?id=c7MIik55L_MC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at every opportunity, insists Bob Reiss, who in his own flourishing entrepreneurial career has managed to turn risk reduction into a science. Now this successful self-starter, whose exploits have been featured in
The Wall Street Journal
and have become case studies for Harvard Business School classes, shares the lessons of a lifetime.
By following his own prescription for managing risk, and using real-life success stories from experienced entrepreneurs, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from and how do you get started? Where can you find money and expert advice? How do you hire the best people and build credibility? How do you get orders and reorders? How do you develop and introduce successful products? Should you go public? Through every step in the process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.
Full of practical suggestions and insights, this easy-to-read book is an indispensable guide for anyone thinking about starting a business and particularly for those would-be entrepreneurs without experience or much capital. It is equally valuable to entrepreneurs looking for ways to make their businesses more successful.