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The 21st Century Consumers
M. Ganesh BabuG. VaniN. Panchanatham
其他書名
A Behavioural Perspective
出版Global Vision Publishing House, 2013-02
主題Business & Economics / Consumer BehaviorBusiness & Economics / Economic ConditionsBusiness & Economics / Marketing / General
ISBN81822041359788182204133
URLhttp://books.google.com.hk/books?id=dfbqZwEACAAJ&hl=&source=gbs_api
註釋This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour