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其他書名
Technology Foundations and E-business Applications
出版Addison-Wesley, 2003
主題Business & Economics / GeneralBusiness & Economics / E-Commerce / GeneralComputers / Information TechnologyComputers / Internet / GeneralComputers / Electronic CommerceComputers / Online Services
ISBN02017484019780201748406
URLhttp://books.google.com.hk/books?id=glJEAAAAYAAJ&hl=&source=gbs_api
註釋In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. -