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Financial Aspects of Marketing

Ruth A. SchmidtHelen Wright

出版	Bloomsbury Publishing, 1996-10-23
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	13492502019781349250202
URL	http://books.google.com.hk/books?id=iSFIEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.