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Emerging Trends, Threats and Opportunities in International Marketing
Michael R. CzinkotaIIkka Ronkainen
其他書名
What Executives Need to Know
出版Business Expert Press, 2009-11-01
主題Business & Economics / International / General
ISBN16064903629781606490365
URLhttp://books.google.com.hk/books?id=ir9ncyTsTB4C&hl=&source=gbs_api
EBookSAMPLE
註釋The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.