Elegant and playful this great new title takes an aesthetic approach to web graphics, focusing on the impulse of the web designer to create something that transcends the purely commercial dimension of site design.Now Loading... The Aesthetic of Web Graphics looks at the influence the web has had on design and how web designers achieve a balance of information, composition, symbols, color and audience satisfaction despite the restrictions of cyberspace.
Now Loading is split into sections that cover animation, information, iconography, products, services, designers' home pages and more. In a section called "private sector" the general population expresses itself. Now Loading assesses Macromedia Flash and other multimedia tools and shows how creative execution of color, graphics and visual organization has given life to some of the world's leading corporate websites.
