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Corporate Strategy and the Principles of Marketing
Kenneth Irving Friedman
其他書名
Do They Work Together? Do They Produce Business? An Empirical Study of the Performance Implications of Integrating the Principles of Marketing Into Strategic Planning and Management
出版California Coast University, 1993
URLhttp://books.google.com.hk/books?id=jr5HNwAACAAJ&hl=&source=gbs_api