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出版Wiley, 2006-04-21
主題Business & Economics / Consumer BehaviorBusiness & Economics / Advertising & Promotion
ISBN04700935289780470093528
URLhttp://books.google.com.hk/books?id=n8WtQgAACAAJ&hl=&source=gbs_api
註釋Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.