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Streaming and Digital Media
Dan Rayburn
其他書名
Understanding the Business and Technology
出版
Taylor & Francis
, 2007
主題
Computers / Interactive & Multimedia
Computers / Internet / General
Language Arts & Disciplines / Communication Studies
Performing Arts / Film / General
Performing Arts / Business Aspects
Technology & Engineering / Telecommunications
Technology & Engineering / Television & Video
ISBN
0240809572
9780240809571
URL
http://books.google.com.hk/books?id=pY8E72nqMCUC&hl=&source=gbs_api
EBook
SAMPLE
註釋
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.New In The Book: - Consumer generated content and portals- Distribution of full-length video content- New distribution outlets for delivering content (Sling, TiVO, IPTV)- Addition of Flash streaming technology and Podcasting- Up-to-date market research and data- New industry pricing data