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Contemporary Strategic Management
Robert M. GrantStuart OrrPeter Murray
其他書名
An Australasian Perspective
出版John Wiley and Sons Australia, 2013-08-19
主題Business & Economics / GeneralBusiness & Economics / Decision-Making & Problem SolvingBusiness & Economics / Strategic Planning
ISBN11183625519781118362556
URLhttp://books.google.com.hk/books?id=pdOCmAEACAAJ&hl=&source=gbs_api
註釋Never interrupt your enemy when he is making a mistake -Napoleon Bonaparte Most of my success has come down to basic concepts and good preparation -Mark Bouris If you don't have a competitive advantage, don't compete -Jack Welch The 2nd edition of CSM: Aus Perspective takes Robert Grant's razor sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for students in Australia, New Zealand and our neighbouring region. By eschewing excessive theoretical models, the adapting author team have refined the 2nd edition to present clear, comprehensive coverage of core topics and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of social media, the 2nd edition contests real world examples and insightful grounding theory with equal aplomb. The diversity of the new accompanying cases attests to the philosophy of the Australasian edition. From the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse all types of organisations 7F 13 including the public sector 7F 13 with a view to strategically defining their own professional futures.