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Strategic Management

James C. CraigRobert M. Grant

出版	Kogan Page, 1993
主題	Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN	07494106399780749410636
URL	http://books.google.com.hk/books?id=swgPAQAAMAAJ&hl=&source=gbs_api

註釋

By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of corporate planning; and current issues in contemporary strategic management.