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Google圖書搜尋
Strategic Management
James C. Craig
Robert M. Grant
出版
Kogan Page
, 1993
主題
Business & Economics / Management
Business & Economics / Strategic Planning
ISBN
0749410639
9780749410636
URL
http://books.google.com.hk/books?id=swgPAQAAMAAJ&hl=&source=gbs_api
註釋
By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book will show managers: the role of strategy and strategy formulation; how to define goals and missions; how to analyze the key success factors in any organization; how to analyze an organization's resources; the role of international and global strategies; the problems of forcasting and the limitations of corporate planning; and current issues in contemporary strategic management.