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Developing a Business Case
Harvard Business Review
出版Harvard Business Press, 2010-12-02
主題Business & Economics / Strategic PlanningBusiness & Economics / ManagementBusiness & Economics / Decision-Making & Problem SolvingBusiness & Economics / Business Writing
ISBN14221726279781422172629
URLhttp://books.google.com.hk/books?id=v5_3RMZiA00C&hl=&source=gbs_api
EBookSAMPLE
註釋How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.

This book provides a framework for building a business case. You'll learn how to:

Clearly define the opportunity you'll want to address in your business case
Identify and analyze a range of alternatives
Recommend one option and assess its risks
Create a high-level implementation plan for your proposed alternative
Communicate your case to key stakeholders