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Contemporary Strategic Management
Robert GrantRobert M. Grant
其他書名
An Australasian Perspective
出版John Wiley & Sons Australia, Limited, 2011
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN17421655409781742165547
URLhttp://books.google.com.hk/books?id=xx44bwAACAAJ&hl=&source=gbs_api
註釋An Australasian adaptation of Robert Grant's successful text with examples from Australia, New Zealand and the Asia-Pacific region. With an emphasis on competitive advantage, this text provides students with an up-to-date and comprehensive coverage of core topics and concepts including the impact of the global financial crisis. Consideration is given to all types of organisations, including public sector organisations, and steers away from an excessive focus on large organisations. The text also incorporates up-to-date detailed cases on Australasian organisations, such as Cascade Brewery Company, Malaysian Airlines and Bunnings Warehouse.--Publisher.